[Project Name]

[one-line description]

Team: [Awesome]

Contributors: [PM], [Designer], [Engineer], [Analyst]

Resources: [Designs], [Analytics], [Notes]

Status:Draft / Problem Review / Solution Review / Launch Review / Launched Last Updated: Thursday, May 21, 2025

Problem Alignment

Describe the problem we are trying to solve in 1-2 sentences. I should be able to read this alone and communicate the value/risks to someone else.

● Why does this matter to our customers and business?

● What evidence or insights do you have to support this?

High Level Approach

Describe the rough shape of how we might tackle the problem. I should be able to squint my eyes and see the same shape. For example, if the problem was “discoverability of new features”, then this might be “a

notification center for relevant features”.

Narrative

Optional

: Share (hypothetical) stories to paint a picture of what life looks like for customers today. Describe